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On Monday, the Republican Party put into writing what many of its top leaders have been saying since last year's election losses: "The GOP is too old, too white, and too insular to win national contests." In a 100 page report, the Republican National Committee acknowledged its messaging problems, as well as their structural setbacks to the primary calendar. However, the most important thing they addressed was how to traget specific demographic groups that voted overwhelmingly for the Democratic party in 2012. In the 2012 election, Romney only won 27% of the Latino vote, which was most likely due to his "self-deportation" immigration policy. In the report, they agreed that that policy should be done away with, and that it was a huge turnoff for Latino voters to vote for the Republican Party. Instead, the report adivises Republicans to "embrace and cherish" comprehensive immigration reform. Also, in an attempt to appeal to younger voters, the report recommended "changing their tone." "In every session with young voters, social issues were at the forefront of the
discussion; many see them as the civil rights issues of our time. We must be a party that is welcoming and inclusive for all voters," it states, adding later that it's imperative that young people not regard the GOP as "totally intolerant of alternative points of view." The report also recommends cutting the number of Republican candidate debates in half, and that the parties national convention should be moved to earlier in the summer, so that the party's presidential candidate can start using Republican National Convention money earlier. The report also stressed a more robust digital effort, which included creating a chief technology and digital office. 
    In my opinion, this is a step in the right direction for the GOP. They definitely were lacking in the minority vote in the 2012 presidential election, and without adjusting some of their policies and views, then they will most likely continue to struggle gaining support from minority demographics. 
 http://politicalticker.blogs.cnn.com/2013/03/18/republicans-want-to-end-perception-as-stuffy-old-men/

Raj Bhagowalia
3/18/2013 12:17:44 pm

I agree that this is a good idea for the GOP. I mean, if they don't do this, they'll just lose the minority vote again. They need to be more inclusive and more welcoming of all people if they want to change the negative connotations attached to them that ultimately led to their defeat in last year's election

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Laura Renzi
3/19/2013 04:18:25 am

I think that this is a smart move on their part. If they were to stay the way they were it would be difficult for them to keep competing with democrats for the minority vote.

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